Thursday, August 11, 2011

Why So Serious?

Though focused on the craft brew segment, we have a place in our hearts for Budweiser; a place that is growing smaller by the day. Those paying attention at home know that Bud is constantly battling with Bud in Europe. While we don't necessarily support the home team (home being relative now that the American Bud is owned by InBev) but we understand the obvious business issue. You can't have two Budweisers anymore than you can have two FoMoCos (hmmm....two Mustangs?).

We learned via HuffingtonPost that Budweiser is not taking the battle to wine by ordering Budini wine to stop using the name Budini. As it turns out, AB-InBev claims the "trademark for all alcoholic beverages beginning with letters BUD." We strongly encourage you to check out the story and find out why Budini importers, now importing Bodini, decided to cease and desist rather than fight Goliath.

All of this brings us back to our point that we like to have the occasional Bud. We grew up around Bud, enjoy it's taste now and again, and still think there's something inherently American and cool about ordering a bottle of Bud at the local dive. So, if you're from the Budweiser family and reading this please stop being a corporate bully. It's easy enough to hate global conglomerates (and non-conglomerates). We support buying local but don't make us go all hardcore because we're not cut out for cloth bags at the grocery store and living the "vegan lifestyle."

No comments: