Tuesday, June 9, 2009

Don't Call it A Comeback!

If you ever lived in upstate NY you know Genesee Beer has been here for years. According to a Triangle Business Journal article, North American Breweries (formed by KPS Capital Partners after purchasing Labatt USA and Genessee Brewing Company) is investing $10 million into the Rochester, NY company. The money, some of which has already been invested, will be used for repairs, equipment upgrades, and investments that will increase efficiencies.

We are particularly excited about this development not because it's the rebirth of a glorious, high quality brand. Rather, it's an old school favorite in Western New York best known by our parents and grandparents...and maybe we cut our teeth on it during the prohibition years.


Cheers!

1 comment:

TJ said...

Genny Cream Ale...boy does that bring me back...